Thought Leadership, Research & CPA Spotlights

How Is AI Changing Business?

CPAs Are Building Trust in a Tech-Driven World

From reshaping supply chains to redefining customer experiences, the rise of artificial intelligence is influencing decision-making at every level of business. But with innovation comes complexity – and risk. Who ensures that AI adoption is ethical, strategic and trusted?

CPAs.

With expertise in governance, risk management and financial strategy, CPAs are uniquely positioned to guide organizations through this new era of large language models and machine learning – helping leaders unlock AI’s potential while protecting the public and helping to make sure its impact on society is a positive one.

Skills That Scale in the Age of AI

The CPA designation is a competitive advantage in a world powered by data, intellectual property and disruptive technology. CPAs combine financial acumen with strategic insight and an ethical mindset that can help provide the good governance, and trust, needed to seize the power and potential of AI.

“CPAs aren’t just using AI – they’re leading its integration. AI governance is about steering a rapidly evolving technology in a direction that benefits humanity.”

— Dr. Jodie Lobana, FCPA, FCA, PhD, Founder, AIGE Global Advisors

Dr. Jodie Lobana

Dr. Jodie Lobana, FCPA, FCA

Real-World Impact

Meghan Roach, FCPA, FCAMeghan Roach, FCPA, FCA

Meghan Roach, FCPA, FCA, uses AI-driven personalization to enhance customer experiences at Roots.

"Personalization starts with understanding the customer. We use AI to turn insights into action – optimizing inventory and creating tailored experiences online."

— Meghan Roach, President & CEO, Roots Corporation

Meghan Roach, FCPA, FCA, uses AI-driven personalization to enhance customer experiences at Roots.

"Personalization starts with understanding the customer. We use AI to turn insights into action – optimizing inventory and creating tailored experiences online."

— Meghan Roach, President & CEO, Roots Corporation

Michele Beals, CPA, CAMichele Beals, CPA, CA

Michele Beals, CPA, CA, drives innovation in healthcare by connecting research, technology, and business strategy.

"Working with partners to drive and support investments in technology is a critical role CPAs can play, because we understand the value data has in any business."

— Michele Beals, VP & CFO, Sunnybrook Health Sciences Centre

Michele Beals, CPA, CA, drives innovation in healthcare by connecting research, technology, and business strategy.

"Working with partners to drive and support investments in technology is a critical role CPAs can play, because we understand the value data has in any business."

— Michele Beals, VP & CFO, Sunnybrook Health Sciences Centre

Wilson Kwan, CPA, CAWilson Kwan, CPA, CA

Wilson Kwan, CPA, CA, powers Canada’s innovation economy by guiding start-ups through financial strategy and growth in sectors like AI, blockchain and medtech.

"Be curious. That’s the most important thing you can do right now. The CPA gives you the foundation and the mindset that lets you grow."

— Wilson Kwan, Founder, Kwantum Advisory

Wilson Kwan, CPA, CA, powers Canada’s innovation economy by guiding start-ups through financial strategy and growth in sectors like AI, blockchain and medtech.

"Be curious. That’s the most important thing you can do right now. The CPA gives you the foundation and the mindset that lets you grow."

— Wilson Kwan, Founder, Kwantum Advisory

Why CPAs Matter in an AI World

Artificial intelligence is changing how businesses operate – but the role of CPAs in reinforcing trust, ethics and sound judgment will never change.

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