You Can’t Touch This:
The Intangible Assets Debate

Since the 90s, business leaders have understood that digitization would transform the fundamental makeup of our economy. That vision has come to pass as the engine of our economic growth has begun shifting from goods and services to intangible assets. 

CPAs have always approached intangibles cautiously but as they increasingly drive for economic growth the profession may need to reconsider its approach.

This paper introduces the intangibles conversation and asks CPAs to consider what role the profession is meant to play in this exciting—and controversial—space.